the Superga x ALEXACHUNG launch in Los Angeles was a success!
On Thursday, March 15th, Superga® and ALEXACHUNG celebrated the launch of their sneaker collaboration with a cocktail party in the renowned Butcher’s Daughter. Music was provided by DJ Myles Hendrik.
The ALEXACHUNG and Superga® collaboration is a capsule collection which reinterprets the classic Superga® silhouette (2750, mid cut and mule) with different textures and colours. The design process combined a range of distinctive fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock’n’roll, where the ALEXACHUNG essence shines through with timeless Superga® styles.
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